Women Like Us
Having helped hundreds of women return to work in part-time and flexible roles, award-winning social enterprise Women Like Us invited Simplicity to improve its database, website and content management system ahead of national expansion.
www.womenlikeus.org.uk
Our challenge
Women Like Us helps London-based mums make the best choices for their working lives and assists employers in their search for experienced part-time staff.
With up to 250 jobseekers registering their interest, up to 20 job opportunities being advertised, and up to 10 coaching workshops taking place each month, Women Like Us needed an online system that would make it easier to share information across its four business units and that would better showcase its work to the public.
What we did
Working with an in-house Web designer who was responsible for the look and feel of the new website, we:
- Created a robust back-end database that powers the job search facility
- Made sure that every single business process goes through the database to improve workflow
- Integrated a content management system so that one person at Women Like Us could take on the role of Web editor
The results
The Women Like Us website, which launched in April 2007, is easier to navigate and showcases the organisation's work more effectively, helping to attract high-quality employers and jobseekers.
Jobseekers can log into a password-protected area to update their CV and track their job applications and Women Like Us is planning to add a skills-sharing area and messaging service between jobseekers and their coaches.
The site is already a powerful tool to support the work of the school representatives and other employees and will be central to the planned national expansion. Flexible working is a very popular topic as the traffic figures indicate: over 500 visits per day and over 35% of visitors return to site multiple times.
As David Curtis, Director of Recruitment at Women Like Us, comments:
"For a growing organisation like ours, it's crucial that you feel you are in safe hands when it comes to your Web presence. Simplicity was happy to work to an open brief and is very much a partner, rather than just a solution provider."
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